![]() Moreover, the discomfort caused by the travel experience is often associated with traffic in excess and environmental pollution around tourist areas. These are commonly done to remove the main difficulties related to the choice of a tourist destination, such as the lack of information, the dependence on travel agents, the tour itinerary, and the low combination of interest points on a functional path. Actions such as configuring new businesses and thinking about new target groups, advertising attractions and tourist facilities. For this reason, it is important to understand the behavior patterns of tourists in a given area, which allows strengthening the tourism industry. The stakeholders involved in tourism planning and management face various challenges to develop sound tourist solutions. Considering that experience is the essence of tourism, the experiential tourism approach highlights the trend towards self-regulated and nature-based responsible tourism. In addition, the new tourist trend is that of autonomous search for information, often resulting in combining leisure activities, sports, and relaxation in relation to a given tourist location. As such, the tourism sector is continually evolving, with the today’s tourists seeking for and documenting their emotional experiences and travel memories by the use of technology instead of just simply looking. ![]() This industry has been one of the main pillars of social, environmental, and economic development worldwide. The tourism industry showed uninterrupted growth after the 2009 financial crisis, but by 2020, with the arrival of the COVID-19 pandemic, tourism has recorded its worst year ever with a 74% drop in international arrivals. The final contribution of this research is to maximize tour satisfaction by presenting new routes of visiting tourist attractions due to the growing demand in the Chimborazo Reserve. On the other hand, route two includes 11 tourist attractions, two lodging and food establishments, and one health center. Route one includes 17 tourist attractions, five lodging establishments, four food centers, and one health center. The main contribution of this study is the identification of optimal routes for vehicular, bicycling, and hiking traffic through tourist attractions, considering variables such as the time, distance, average circulation speed, road state, and tourist facilities. Tourist interest points were identified and mapped using spatial analysis software, then two routes for bicycles and hiking were defined as being the most efficient, based on the most frequented tourist attractions. This study proposes the design of alternative multi-parameter tourist routes in the Chimborazo Wildlife Reserve based on spatial network analysis implemented in ArcGIS 10.5 ® software. The design of new routes is a specific strategy to improve tourism management and to increase the attractiveness of landscape features, promoting activities as a part of sustainable development. ![]()
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